tbs winter break

This project was such a monster undertaking, it gets its own page. And when I say monster, I do mean literally…

With the success of TBS’s 24 Hours Of franchise — most notably 24 Hours of A Christmas Story — we knew that TBS was a winter programming destination for holiday movies and special holiday episodes of original and acquired series. We wanted to bring that destination feeling outside of specific programming blocks and give the network a distinct texture throughout November and December, and we wanted to do it in a way that felt true to TBS— Fun. Loud. Hairy.

Meet carla

Carla, the Abominable Snowmonster came to life in stages— in a pitch deck, in our minds and hearts and scripts, in a puppet workshop, in a voice-over session with the one and only Amy Sedaris, and then finally on a sound stage in Los Angeles. A pretty long way for a snowmonster from Kenosha, don’cha think?

Carla was face of TBS throughout the holiday season in 2021, popping up every so often with her opinions on all things related to winter holidays. In crafting Carla’s voice, our goal was to be equally hilarious, obnoxious, and heartfelt. At the core of every script was genuine warmth and unhinged joy.

To craft that relentless holiday spirit took some truly relentless work. From scripting, to writing revisions, to cutting, to VO direction, to providing creative input on set, there isn’t a single facet of this project that I didn’t touch. I still haven’t gotten all the holiday glitter out of my laptop keys.

In the end we created a whopping 74 unique pieces of creative. Check out a few of my favorites below. Password for all videos is W@TCH-M3!